Guidance: Foreign media analysis on September 12 published articles that, Nokia has appointed Mr Elop is the new president, seeing that he can use the software and services experience to help Nokia achieve business integration of the willing King.
following article in full:
9 . 10, Nokia appointment of Stephen? Mr Elop (Stephen Elop) as the new president and CEO. Mr Elop served as Microsoft executives, took office on September 21,Balenciaga handbag 084332A, 2006, appointed to succeed the current CEO of Nokia Olli-Pekka Kallasvuo (Olli-Pekka Kallasvuo). This appointment confirms a few months ago,Louis Vuitton wallet M60002, people would be the first time, the Nokia CEO appointment of non-Finnish speculation. Kallasvuo has been at Nokia for 30 years,Gucci bag Classic 180686 9791, the turnover will be around 4.6 million euros (about 584 U.S. dollars) in compensation for termination.
as a hardware manufacturer, Nokia wants to be a software and service providers. This appointment shows that Nokia hopes to continue efforts in software and services. Because Mr Elop had charge of the Microsoft Business Division (Microsoft Business Division), responsible for products such as Office and SharePoint. He also served as chief operating officer of Juniper Networks, and Macromedia's president and CEO, after Adobe acquired the company. In other words,Louis Vuitton handbag M93206_5938, Mr Elop proficient in software and services, Nokia is the person needed to achieve the company provides hardware, software and services vision.
, however,Louis Vuitton bag Monogram Canvas M45254, Nokia's vision may not be correct. Integrate all the business needs for too long. Nokia's strategic vision in the slow formation of the same time,Gucci bag New arrival 228584, the most profitable high-end market is rapidly developing inligent machines. For example, when the operating system device equipped with Nokia MeeGo listing later this year, Nokia will face the test fish in the past three or four years that gradually mature product competition. Function in the development of mobile phones much faster pace than the field of inligent machines, the time difference is almost insurmountable.
chance to catch up
Nokia Board of Directors believes that under the leadership of Kallasvuo, software and services, strategic layout takes too long. Indeed,Gucci bag New arrival 197016, sales of Nokia products first in the world, but the average selling price (ASP) of only 60 U.S. dollars. Apple mobile phone ASP is almost ten times that number. This is why Apple can be sold is smaller, by a rich eco-system and application stores to maintain profitability.
Nokia Board of Directors to understand this challenge. Nokia last quarter of each read the financial statements of people can understand this. Although not in the short term large ship steering command Nokia,Gucci bag New arrival 120836, Nokia's Board of Directors is still given to Mr Elop right, let him change the software and services strategy, catching up with Apple and Google. Although there is still time to change, but in the field of inligent machines, yet when the company can catch up in behind. Motorola is an exception, it has invested embrace Android. Maybe Nokia should follow suit.
Mr Elop leader Nokia can make a comeback, is difficult to predict; However, if the Nokia software and services adhere to the road, Mr Elop at least gives it a great chance of success. (Yan Fei)
Related reports: Nokia coaching change To pull smart phone weakness former Microsoft executive as new CEO of Nokia said that Nokia's management reorganization of the new CEO of Nokia was too small too late to five challenges: weak high-end products service strategy failed
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